Julie Vera's logo, an 8-bit, bright pink pixelated image of a coffee cup.

I'm a research leader and HCI Ph.D. studying how people make authority usable under uncertainty: how publics, users, and organizations decide whose interpretations to rely on when information is incomplete, fast-moving, and mediated — whether it's mediated by platforms or AI systems, communities, or institutions.

My doctoral work examined severe weather livestreams as a case of platform-mediated authority, where creator-led interpretation becomes actionable despite unsettled professional standing. In industry, I apply the same lens to AI-generated content, marketplaces, search, and product environments where evidence, credibility, and reliance shape what people are willing to do.

Across industry and academia, I build research programs that help teams understand not only what people do, but what they believe, doubt, verify, ignore, compare, and act on.

Methodologically, I work across interviews, ethnography, survey research, concept testing, behavioral data, and computational text analysis, choosing methods based on the decision and evidence problem at hand.

Areas of Expertise

Building 0→1 research functions

Studying authority and reliance under uncertainty

Translating qualitative and behavioral evidence into product strategy

Connecting academic theory to applied product and platform problems

Working across severe weather information ecosystems, AI-generated content, marketplaces, crisis information, and platform governance

Selected Credentials

Ph.D., Human Centered Design & Engineering, University of Washington, 2026

Lead UX Researcher, AutoNation

Former Lead UX Researcher, Monster

Former UX Research Intern, AWS

Prior analytics background across advertising and consumer data

Peer-reviewed publications at CHI, CSCW, HAI, ISCRAM, and Technical Communication

Selected roles

Full Curriculum Vitae: view on Google Docs