About
I'm a research leader and HCI Ph.D. who studies how people make high-stakes decisions in complex information environments. My work spans product research, AI-generated content, platform trust, crisis communication, and consumer decision-making.
Across industry and academia, I build research programs that help teams understand not only what users do, but what they believe, doubt, verify, ignore, and act on.
My dissertation examined severe weather livestreams as a case of platform-mediated expertise: how publics decide whom to trust when creators, institutions, algorithms, and real-time risk collide. I now extend that work into AI-mediated product experiences, synthetic content, trust & safety, and decision support systems.
Before and during the Ph.D., I built 0→1 research functions at Monster and AutoNation — standing up research infrastructure, method, and organizational vocabulary in places that had none. I currently lead UX research at AutoNation and am based in NYC, open to Boston, SF, and LA for the right role.
Education
Ph.D., Human Centered Design & Engineering
University of Washington, 2021–2026
M.S., Human Centered Design & Engineering
University of Washington, 2023
M.A., Sociology
Brandeis University, 2011
B.S., Music
Northeastern University, 2009
Professional Experience
Lead UX Researcher
AutoNation, Sept. 2025 – Present
Graduate Research & Teaching Assistant
University of Washington, 2021–Present
UX Research Intern
Amazon (AWS), Summer 2022 — ethnographic study of enterprise B2B sales workflows; findings informed reallocation of $2M+ in engineering resources
Lead UX Researcher
Monster.com, 2018–2021
Co-Founder & UX Researcher
Toy Pig Co., 2016–2018
Lead Data Analyst
Publicis Groupe, 2014–2016
Methods
In-depth interviews, computational social science (NLP, text analytics), ethnography, contextual inquiry, usability testing, cognitive walkthrough, survey design and analysis, participatory design, diary studies, think-aloud protocols, A/B testing, statistical analysis, log data analysis, heuristic evaluation.
Tools
UserTesting, UserInterviews, Maze, Figma, HotJar, Qualtrics, SurveyMonkey, Atlas.ti, Dovetail, Python (pandas, matplotlib, numpy).
Full Curriculum Vitae: view on Google Docs