Research Leadership · Trust & Decision-Making
Julie A. Vera, Ph.D.
Research leader studying trust, credibility, and decision-making in high-stakes digital information environments.
I build research programs that help teams understand how people evaluate information, form trust, and make consequential decisions across AI-generated content, marketplaces, platformed media, and severe weather information systems.
Research that shapes product and organizational strategy
Research strategy & roadmap ownership
Setting the research agenda that informs what gets built and why.
0→1 research function building
Standing up research infrastructure, method, and vocabulary where none existed.
Trust, credibility & decision-making research
Studying how people decide what to believe under uncertainty and risk.
AI-generated content & synthetic media perception
Where AI-authored content earns trust, and where it doesn't.
Crisis information & platformed expertise
Public sensemaking during severe weather and other high-stakes events.
Marketplace search & decision support
Consumer trust and discovery in two-sided marketplaces.
Research Territory
The through-line
How do people decide what to trust when information is fast-moving, consequential, uncertain, and mediated by platforms or AI systems?
Writing & talks
Let's talk
For research leadership roles, collaborations, talks, writing, or strange high-stakes information problems, get in touch.
Contact